B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
0.23%
0.23% -- email unsubscribe rate for Beauty e-commerce email campaigns (2025)
The email unsubscribe rate for beauty e-commerce email campaigns rose to 0.23% in 2025 according to an ActiveCampaign report.
- Rise attributed partly to enforced visible unsubscribe buttons in major email clients such as Gmail.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.23%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ActiveCampaign
Primary
Tier B
https://www.adtrip.pl/post/email-marketing-i-newsletter-w-sklepie-beauty-case-study-wdrozenia-progra… ↗
Source Article
Email marketing i newsletter w sklepie beauty: case study wdrożenia programu lojalnościowego | Adtrip Blog - Adtrip
Spis treści
- Email marketing w branży beauty: dlaczego wysoki Open Rate nie sprzedaje?
- Paradoks zaangażowania: 38% otwarć i tylko 0,95% kliknięć
- Click-to-Open Rate jako wskaźnik jakości treści
- Współczynnik odrzuceń i higiena bazy
- Case Study: Jak NailsUp i Ibra Makeup budują powracalność kli…
Original Research
ActiveCampaign
· Original study ↗
Methodology
ActiveCampaign benchmark report; rise in 2025 attributed partly to Gmail's enforced visible unsubscribe button, as cited by Adtrip
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Beauty e-commerce email campaigns: 0.23% email unsubscribe rate. Source: ActiveCampaign (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/beauty-ecommerce-unsubscribe-rate-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/beauty-ecommerce-unsubscribe-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.23%</strong> -- email unsubscribe rate for Beauty e-commerce email campaigns<br><small>Source: ActiveCampaign (2025) · <a href="https://lighthousedata.io/data/beauty-ecommerce-unsubscribe-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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