B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

50.4%

50.4% -- transaction growth rate for Starbucks Bearista launch day (2025-11-06)

2025-11-06  · Facteus

On the Bearista launch day (November 6, 2025), Starbucks transactions increased by 50.4% year-over-year.

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Attribution: Facteus View source
Lighthouse Research Team
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Source verified Evidence graded
Value
50.4%
Unit
Percentage
Data Vintage
2025-11-06
Entity
Starbucks Bearista launch day
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Facteus Primary Tier A
https://staging.facteus.com/blog/starbucks-bearista-sales-analysis ↗
Confidence: 57/100 Vintage: 2025-11-06 Channel: Deep Crawl
Source Article
How Starbucks' Bearista Cup Drove $64M in Incremental Revenue
In November 2025, Starbucks created two very different exclusive offerings within the same two-week window. One drove $64 million in incremental revenue and created a cultural phenomenon. The other – a Frozen Peppermint Hot Chocolate available only at Target-based Starbucks locations – seems like it…
Original Research
Facteus · Original study ↗

Facteus card transaction data

Methodology documented
IndustryRetail Company SizeEnterprise RegionUS Channelmulti-channel
Plain Text
Starbucks Bearista launch day: 50.4% transaction growth rate. Source: Facteus (2025-11-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bearista-yoy-transaction-growth
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<blockquote cite="https://lighthousedata.io/data/bearista-yoy-transaction-growth" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50.4%</strong> -- transaction growth rate for Starbucks Bearista launch day<br><small>Source: Facteus (2025-11-06) · <a href="https://lighthousedata.io/data/bearista-yoy-transaction-growth" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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