B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
16.3%
16.3% -- transaction growth rate for Starbucks week following Bearista release (2025-11)
In the week following the Bearista cup release, Starbucks averaged 16.3% higher daily transactions compared to the prior week.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
16.3%
Unit
Percentage
Data Vintage
2025-11
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Facteus
Primary
Tier A
https://staging.facteus.com/blog/starbucks-bearista-sales-analysis ↗
Source Article
How Starbucks' Bearista Cup Drove $64M in Incremental Revenue
In November 2025, Starbucks created two very different exclusive offerings within the same two-week window. One drove $64 million in incremental revenue and created a cultural phenomenon. The other – a Frozen Peppermint Hot Chocolate available only at Target-based Starbucks locations – seems like it…
Original Research
Facteus
· Original study ↗
Methodology
Facteus card transaction data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025-11 (current) | 16.3% | |
| 2025-11 (current) | 16.7% | +2.5% |
Segmentation
IndustryRetail
Company SizeEnterprise
RegionUS
Channelcontent
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Plain Text
Starbucks week following Bearista release: 16.3% transaction growth rate. Source: Facteus (2025-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bearista-week-following-transaction-lift
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<blockquote cite="https://lighthousedata.io/data/bearista-week-following-transaction-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16.3%</strong> -- transaction growth rate for Starbucks week following Bearista release<br><small>Source: Facteus (2025-11) · <a href="https://lighthousedata.io/data/bearista-week-following-transaction-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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