B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35.62%
35.62% -- conversion rate increase for ecommerce checkout optimization (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35.62%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier B
https://baymard.com/labs/shopping-cart-abandonment-rate ↗
Source Article
How to Remove Billing Address from Magento 2 Checkout
According to data from Baymard Institute, the cart abandonment rate is nearly 70%. And the reason for the checkout process is 26%. At the same time, checkout optimization can increase conversions by 35.62%.
To be outstanding in the competitive eCommerce market, store owners need to optimize the cust…
Original Research
Baymard Institute
· Original study ↗
Methodology
Source: Baymard Institute
Methodology documented
Segmentation
IndustryRetail
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
ecommerce checkout optimization: 35.62% conversion rate increase. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard_institute_checkout_optimization_conversion
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<blockquote cite="https://lighthousedata.io/data/baymard_institute_checkout_optimization_conversion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.62%</strong> -- conversion rate increase for ecommerce checkout optimization<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/baymard_institute_checkout_optimization_conversion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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