B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
35.26%
35.26% -- potential conversion rate lift for average large ecommerce site (2024)
The average large ecommerce site can achieve a 35.26% lift in conversion rate through checkout usability fixes alone.
- Through checkout usability fixes alone, without changes to traffic quality or product pricing
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
35.26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Baymard Institute
Primary
Tier A
https://omegatrove.com/glossary/checkout-flow-optimization/ ↗
Source Article
Checkout Flow Optimization — Definition | Omega Trove
Checkout flow optimisation streamlines the steps to buy — fewer fields, trusted payment, clear pricing — to reduce abandoned carts and lift sales.
AI quick answer
Checkout flow optimization is the practice of streamlining the steps a shopper takes from cart to completed payment — using guest checkou…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard aggregate checkout usability research estimate
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
average large ecommerce site: 35.26% potential conversion rate lift. Source: Baymard Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-checkout-usability-conversion-lift
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<blockquote cite="https://lighthousedata.io/data/baymard-checkout-usability-conversion-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35.26%</strong> -- potential conversion rate lift for average large ecommerce site<br><small>Source: Baymard Institute (2024) · <a href="https://lighthousedata.io/data/baymard-checkout-usability-conversion-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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