B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
17%
17% -- cart abandonment reason share for Cart abandonments caused by long checkout processes (2026)
17% of fixable shopping cart abandonments are caused by long checkout processes.
- Excludes shoppers who were 'just browsing'
- Secondary citation of Baymard Institute UX research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.atropim.com/de/blog/produktinhalts-syndizierung-fuer-lieferanten ↗
Source Article
Produktdaten-Syndikation für Lieferanten: Bedeutung, Tipps und Best Practices
Original Research
Baymard Institute
· Original study ↗
Methodology
Share of fixable cart-abandonment reasons per Baymard Institute UX research, excluding 'just browsing' shoppers; cited secondhand in vendor blog without study date
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cart abandonments caused by long checkout processes: 17% cart abandonment reason share. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-cart-abandonment-long-checkout-17
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<blockquote cite="https://lighthousedata.io/data/baymard-cart-abandonment-long-checkout-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- cart abandonment reason share for Cart abandonments caused by long checkout processes<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/baymard-cart-abandonment-long-checkout-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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