B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
18%
18% -- cart abandonment reason share for Cart abandonments caused by forced account creation (2026)
18% of fixable shopping cart abandonments are caused by forced account creation.
- Excludes shoppers who were 'just browsing'
- Secondary citation of Baymard Institute UX research
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.atropim.com/de/blog/produktinhalts-syndizierung-fuer-lieferanten ↗
Source Article
Produktdaten-Syndikation für Lieferanten: Bedeutung, Tipps und Best Practices
Original Research
Baymard Institute
· Original study ↗
Methodology
Share of fixable cart-abandonment reasons per Baymard Institute UX research, excluding 'just browsing' shoppers; cited secondhand in vendor blog without study date
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Cart abandonments caused by forced account creation: 18% cart abandonment reason share. Source: Baymard Institute (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-cart-abandonment-forced-account-18
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<blockquote cite="https://lighthousedata.io/data/baymard-cart-abandonment-forced-account-18" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- cart abandonment reason share for Cart abandonments caused by forced account creation<br><small>Source: Baymard Institute (2026) · <a href="https://lighthousedata.io/data/baymard-cart-abandonment-forced-account-18" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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