B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
19%
19% -- cart abandonment reason share for Online shoppers abandoning carts because they did not trust the site with card details (2023)
19% of users who abandoned their shopping carts cited not trusting the site with their card details as a reason.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Baymard Institute
Primary
Tier C
https://blog.cleeng.com/optimize-mobile-checkout-experience ↗
Source Article
No Optimized Mobile Checkout Experience, No Growth
Besides captivating your viewers with high-value content, the key to growing your OTT company is removing friction through the different customer journey stages.
And unless users feel a sense of familiarity, reassurance, and security, they’ll likely drop out of your funnel and negatively impact your…
Also cited by
2026-09-07
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute 2023 cart abandonment statistics, as cited by Cleeng blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online shoppers abandoning carts because they did not trust the site with card details: 19% cart abandonment reason share. Source: Baymard Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-2023-abandonment-card-trust
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baymard-2023-abandonment-card-trust" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- cart abandonment reason share for Online shoppers abandoning carts because they did not trust the site with card details<br><small>Source: Baymard Institute (2023) · <a href="https://lighthousedata.io/data/baymard-2023-abandonment-card-trust" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.