B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- cart abandonment reason share for Online shoppers abandoning carts because the site required account creation (2023)
According to 2023 Baymard statistics, 25% of users abandon their shopping carts due to the requirement to create an account.
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Lighthouse Research Team
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Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://blog.cleeng.com/optimize-mobile-checkout-experience ↗
Source Article
No Optimized Mobile Checkout Experience, No Growth
Besides captivating your viewers with high-value content, the key to growing your OTT company is removing friction through the different customer journey stages.
And unless users feel a sense of familiarity, reassurance, and security, they’ll likely drop out of your funnel and negatively impact your…
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute 2023 cart abandonment statistics, as cited by Cleeng blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online shoppers abandoning carts because the site required account creation: 25% cart abandonment reason share. Source: Baymard Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-2023-abandonment-account-creation
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<blockquote cite="https://lighthousedata.io/data/baymard-2023-abandonment-account-creation" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- cart abandonment reason share for Online shoppers abandoning carts because the site required account creation<br><small>Source: Baymard Institute (2023) · <a href="https://lighthousedata.io/data/baymard-2023-abandonment-account-creation" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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