B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
17%
17% -- cart abandonment reason share for Online shoppers abandoning carts because final costs weren't displayed (2022)
17% of cart abandonments occur because final costs were not displayed, according to a 2022 Baymard Institute study.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.persado.com/articles/strategies-for-improving-your-abandoned-cart-recovery-rate/ ↗
Source Article
Strategies For Improving Your Abandoned Cart Recovery Rate | Persado
For online retailers, cart abandonment equals lost revenue. With the average online cart abandonment rate at almost 70%, these missed opportunities add up quickly. But, enterprises can improve abandoned cart recovery rates by revamping the processes and messages customers encounter during the online…
Original Research
Baymard Institute
· Original study ↗
Methodology
Reason for cart abandonment per 2022 Baymard Institute Study, as cited by Persado
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online shoppers abandoning carts because final costs weren't displayed: 17% cart abandonment reason share. Source: Baymard Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-2022-abandonment-final-costs-hidden
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<blockquote cite="https://lighthousedata.io/data/baymard-2022-abandonment-final-costs-hidden" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- cart abandonment reason share for Online shoppers abandoning carts because final costs weren't displayed<br><small>Source: Baymard Institute (2022) · <a href="https://lighthousedata.io/data/baymard-2022-abandonment-final-costs-hidden" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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