B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
35%
35% -- cart abandonment reason share for Online shoppers abandoning carts due to a long and complex checkout process (2022)
35% of cart abandonments occur due to a long and complex checkout process, according to a 2022 Baymard Institute study.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://www.persado.com/articles/strategies-for-improving-your-abandoned-cart-recovery-rate/ ↗
Source Article
Strategies For Improving Your Abandoned Cart Recovery Rate | Persado
For online retailers, cart abandonment equals lost revenue. With the average online cart abandonment rate at almost 70%, these missed opportunities add up quickly. But, enterprises can improve abandoned cart recovery rates by revamping the processes and messages customers encounter during the online…
Original Research
Baymard Institute
· Original study ↗
Methodology
Reason for cart abandonment per 2022 Baymard Institute Study, as cited by Persado
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online shoppers abandoning carts due to a long and complex checkout process: 35% cart abandonment reason share. Source: Baymard Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard-2022-abandonment-complex-checkout
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<blockquote cite="https://lighthousedata.io/data/baymard-2022-abandonment-complex-checkout" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- cart abandonment reason share for Online shoppers abandoning carts due to a long and complex checkout process<br><small>Source: Baymard Institute (2022) · <a href="https://lighthousedata.io/data/baymard-2022-abandonment-complex-checkout" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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