B
Evidence Grade B
Verified
under review
Safe to Cite
Current
40,000
40,000 -- survey sample size for MMA Brand as Performance research (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
40,000
Unit
Count
Data Vintage
2026
Entity
Sample Size
40,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Source
MMA Global
Primary
Tier A
https://mmaglobal.com/es/brand-as-performance-research-initiative ↗
Source Article
Brand as Performance Research Initiative
Original Research
MMA Global
· Original study ↗
Methodology
Consumer surveys underlying the BaP methodology
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
MMA Brand as Performance research: 40,000 survey sample size. Source: MMA Global (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bap-surveys-40000
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<blockquote cite="https://lighthousedata.io/data/bap-surveys-40000" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40,000</strong> -- survey sample size for MMA Brand as Performance research<br><small>Source: MMA Global (2026) · <a href="https://lighthousedata.io/data/bap-surveys-40000" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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