B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
34,841
34,841 -- survey sample size for DISQO podcast advertising survey (2023-04)
DISQO surveyed 34,841 consumers in its audience from April 6 to 8, 2023 for its podcast advertising perceptions research.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
34,841
Unit
Count
Data Vintage
2023-04
Entity
Sample Size
34,841
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
disqo.com
Primary
Tier A
https://www.disqo.com/insights/ad-measurement/have-you-heard-podcasts-are-a-great-advertising-medium… ↗
Source Article
Have you heard? Podcasts are a great advertising medium.
May 10, 2023
Articles
Have you heard? Podcasts are a great advertising medium.
Podcast listeners include sought-after audiences of engaged listeners who pay attention to ads
In recent years, podcasts have emerged as one of the most popular and engaging digital mediums in the US, making them an incre…
Original Research
disqo.com
· Original study ↗
Methodology
Consumer survey conducted April 6-8, 2023 via DISQO's audience panel
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
DISQO podcast advertising survey: 34,841 survey sample size. Source: disqo.com (2023-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/disqo-podcast-survey-34841-consumers-2023
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<blockquote cite="https://lighthousedata.io/data/disqo-podcast-survey-34841-consumers-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34,841</strong> -- survey sample size for DISQO podcast advertising survey<br><small>Source: disqo.com (2023-04) · <a href="https://lighthousedata.io/data/disqo-podcast-survey-34841-consumers-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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