B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
4,201
4,201 -- survey sample size for Balanced Proteins category buyers (2025)
Schaefer surveyed 4,201 buyers for its Balanced Proteins State of the Category report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
4,201
Unit
Count
Data Vintage
2025
Entity
Sample Size
4,201
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Schaefer
Primary
Tier B
https://schaefer.co/schaefer-why-fb-exclusively ↗
Source Article
Why Food & Beverage Exclusively — Schaefer
Part One
like any other category. Not even close.
The way people decide what to eat is shaped by identity, ritual, occasion, memory, and social signal in ways that are structurally different from how they buy software, home services, or consumer electronics. An agency that works across categories ap…
Original Research
Schaefer
· Original study ↗
Methodology
Category-specific buyer survey (surveys and interviews) conducted by Schaefer for its Balanced Proteins State of the Category report
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Balanced Proteins category buyers: 4,201 survey sample size. Source: Schaefer (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/balanced-proteins-buyer-survey-4201
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<blockquote cite="https://lighthousedata.io/data/balanced-proteins-buyer-survey-4201" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,201</strong> -- survey sample size for Balanced Proteins category buyers<br><small>Source: Schaefer (2025) · <a href="https://lighthousedata.io/data/balanced-proteins-buyer-survey-4201" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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