B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
102,000
102,000 -- social engagements for BaByliss for Men (2018-12)
BaByliss for Men achieved 102,000 engagements across social platforms (YouTube, Facebook, and Instagram) from June to December 2018.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
102,000
Unit
Count
Data Vintage
2018-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Hook Group
Primary
Tier B
https://thehookgroup.co.uk/campaigns/making-babyliss-for-men-the-1-grooming-brand-on-social ↗
Source Article
Making BaByliss for Men the #1 Grooming Brand on Social
Babyliss For Men
Making BaByliss for Men the #1 Grooming Brand on Social
Results
The Brief
the7stars came to us with a 6-month content partnership and brand awareness uplift brief for BaByliss For Men to run from June-November 2018. While the 18-34 target audience has a heavy male skew, as per the n…
Original Research
The Hook Group
· Original study ↗
Methodology
Agency-reported campaign results across YouTube, Facebook and Instagram
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
BaByliss for Men: 102,000 social engagements. Source: The Hook Group (2018-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/babyliss-men-social-engagements-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/babyliss-men-social-engagements-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>102,000</strong> -- social engagements for BaByliss for Men<br><small>Source: The Hook Group (2018-12) · <a href="https://lighthousedata.io/data/babyliss-men-social-engagements-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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