B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

33,000

33,000 -- social engagements for Maple Leaf Foods Lunchmate (TikTok) (2022)

Name: Social Engagements Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2022 · Maple Leaf Foods / Strategy Awards

The 30-second TikTok video for LunchMate earned over 33,000 engagements within 24 hours.

Reported as 'more than 33K' within 24 hours

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Attribution: Maple Leaf Foods / Strategy Awards View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

33,000

Unit

Count

Data Vintage

2022

Entity

Maple Leaf Foods Lunchmate (TikTok)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Maple Leaf Foods / Strategy Awards Primary Tier B

https://awards.strategyonline.ca/winners/winner/2022/?e=140047&n=Put+Fun+on+the+Table ↗

Confidence: 53/100 Vintage: 2022 Channel: Common Crawl

Source Article

2022 Winner

Original Research

Maple Leaf Foods / Strategy Awards · Original study ↗

Methodology

24-hour engagement count for TikTok video reported in award case study

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Maple Leaf Foods Lunchmate (TikTok): 33,000 social engagements. Source: Maple Leaf Foods / Strategy Awards (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/lunchmate-tiktok-engagements-33k-2022

HTML Embed

<blockquote cite="https://lighthousedata.io/data/lunchmate-tiktok-engagements-33k-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33,000</strong> -- social engagements for Maple Leaf Foods Lunchmate (TikTok)<br><small>Source: Maple Leaf Foods / Strategy Awards (2022) · <a href="https://lighthousedata.io/data/lunchmate-tiktok-engagements-33k-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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