B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64.4%
64.4% -- smartphone adoption rate for Baby Boomer mobile phone users (2015)
In 2015, 64.4% of Baby Boomer mobile phone users had adopted smartphones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64.4%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
advertisingtobabyboomers.com
Primary
Tier C
http://www.advertisingtobabyboomers.com/2015/09/ ↗
Source Article
Advertising to Baby Boomers
Original Research
advertisingtobabyboomers.com
· Original study ↗
Methodology
Blog post dated Sep 21, 2015 states 'this year' (= 2015); geography not specified in excerpt. Cited as context for mobile ad targeting of Baby Boomers.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Baby Boomer mobile phone users: 64.4% smartphone adoption rate. Source: advertisingtobabyboomers.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baby-boomer-smartphone-adoption-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/baby-boomer-smartphone-adoption-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64.4%</strong> -- smartphone adoption rate for Baby Boomer mobile phone users<br><small>Source: advertisingtobabyboomers.com (2015) · <a href="https://lighthousedata.io/data/baby-boomer-smartphone-adoption-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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