B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
63%
63% -- social network adoption rate for B2C firms (2012)
63% of B2C firms had a presence on social networks according to a Business.com social media survey.
- Survey sample size and specific methodology details are not detailed in the article
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Business.com
Primary
Tier B
http://www.noobpreneur.com/2012/04/27/how-to-use-social-media-to-generate-leads-exclusively-for-larg… ↗
Source Article
How to Use Social Media to Generate Leads Exclusively for Large Enterprises
Original Research
Business.com
· Original study ↗
Methodology
Business.com social media survey comparing B2B vs B2C firm social media adoption, as cited by Noobpreneur (article published April 2012); exact survey year and sample size not stated in article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C firms: 63% social network adoption rate. Source: Business.com (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-social-network-adoption-2012
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<blockquote cite="https://lighthousedata.io/data/b2c-social-network-adoption-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- social network adoption rate for B2C firms<br><small>Source: Business.com (2012) · <a href="https://lighthousedata.io/data/b2c-social-network-adoption-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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