B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- social network adoption rate for younger Baby Boomers (2007)
In 2007, 15% of younger Baby Boomers were active in digital social networks.
- Quoted from a blog post criticizing third-party generational marketing claims
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2007
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
unnamed generational marketing company
Primary
Tier C
http://www.advertisingtobabyboomers.com/2010/11/theres-lot-of-bad-advice-out-there.html ↗
Source Article
Advertising to Baby Boomers
Original Research
unnamed generational marketing company
· Original study ↗
Methodology
Baseline figure cited in the same generational marketing quote
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
younger Baby Boomers: 15% social network adoption rate. Source: unnamed generational marketing company (2007). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-social-networks-2007
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<blockquote cite="https://lighthousedata.io/data/boomers-social-networks-2007" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- social network adoption rate for younger Baby Boomers<br><small>Source: unnamed generational marketing company (2007) · <a href="https://lighthousedata.io/data/boomers-social-networks-2007" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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