B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
94%
94% -- marketer platform preference rate for B2C marketers (2024)
About 94% of B2C marketers prefer Facebook.
- Attributed as 'About 94%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2024
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AgoraPulse
Primary
Tier C
https://jarthur.co/5-social-media-mistakes-that-sabotage-engagement/ ↗
Source Article
5 Social Media Mistakes That Sabotage Engagement
Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers.
After all, increasing social media engagement …
Original Research
AgoraPulse
· Original study ↗
Methodology
AgoraPulse figure cited by blog
Methodology documented
Segmentation
IndustryRetail
RegionNorth America
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
B2C marketers: 94% marketer platform preference rate. Source: AgoraPulse (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-marketers-facebook-94
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2c-marketers-facebook-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- marketer platform preference rate for B2C marketers<br><small>Source: AgoraPulse (2024) · <a href="https://lighthousedata.io/data/b2c-marketers-facebook-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.