B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
94%
94% -- marketer platform preference rate for B2B marketers (2024)
About 94% of B2B marketers prefer LinkedIn as their social network platform.
- Approximated figure ('about 94%')
- Secondary citation from AgoraPulse
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
94%
Unit
Percentage
Data Vintage
2024
Entity
Geography
CO
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
AgoraPulse
Primary
Tier C
https://jarthur.co/5-social-media-mistakes-that-sabotage-engagement/ ↗
Source Article
5 Social Media Mistakes That Sabotage Engagement
Legions of people from all walks of life are spending more time on social media, as the line between the news feed and daily life becomes increasingly blurred. This is good news for businesses with hopes of improving engagement with potential customers.
After all, increasing social media engagement …
Original Research
AgoraPulse
· Original study ↗
Methodology
AgoraPulse figure cited by blog
Methodology documented
Segmentation
IndustryB2B
RegionCO
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
B2B marketers: 94% marketer platform preference rate. Source: AgoraPulse (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-linkedin-94
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-linkedin-94" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- marketer platform preference rate for B2B marketers<br><small>Source: AgoraPulse (2024) · <a href="https://lighthousedata.io/data/b2b-marketers-linkedin-94" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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