B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
77%
77% -- content marketing adoption rate for B2C organizations (2015)
77% of B2C organizations use content marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
CMI/MarketingProfs
Primary
Tier B
http://www.toprankblog.com/2015/05/good-content/ ↗
Source Article
Good Content Vs. Good Enough Content with @AnnHandley
Original Research
CMI/MarketingProfs
· Original study ↗
Methodology
Source: CMI/MarketingProfs
Methodology documented
Segmentation
RoleAll marketers
Channelcontent
Cite this stat
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B2C organizations: 77% content marketing adoption rate. Source: CMI/MarketingProfs (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-content-marketing-adoption
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<blockquote cite="https://lighthousedata.io/data/b2c-content-marketing-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- content marketing adoption rate for B2C organizations<br><small>Source: CMI/MarketingProfs (2015) · <a href="https://lighthousedata.io/data/b2c-content-marketing-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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