C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Current
1.8%
1.8% -- website conversion rate for B2B websites (2026)
B2B websites have an average conversion rate of 1.8%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
sales-echo.com
Primary
Tier C
https://www.sales-echo.com/blog/sales-process-stages ↗
Source Article
Sales Process Stages: 8-Stage Framework for 2026
Sales Process Stages: The Complete 8-Stage Framework for Closing More Deals (2026)
TL;DR:
The sales process stages are the repeatable steps your team follows to convert prospects into customers. Most B2B sales processes have 7-8 stages: prospecting, discovery, qualification, presentation/pitch, obje…
Also cited by
2026-10-01
Original Research
sales-echo.com
· Original study ↗
Methodology
vs 2.1-2.5% for B2C
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2026 (current) | 2.9% | |
| 2026 (current) | 1.8% | -37.9% |
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
B2B websites: 1.8% website conversion rate. Source: sales-echo.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-website-conversion-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-website-conversion-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- website conversion rate for B2B websites<br><small>Source: sales-echo.com (2026) · <a href="https://lighthousedata.io/data/b2b-website-conversion-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.