B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.9%
1.9% -- visitor to lead conversion rate for B2B industries (2026)
First Page Sage's 2026 research across 24 B2B industries puts the median visitor-to-lead conversion rate at roughly 1.9%.
- Median rate across 24 B2B industries with spread underneath that median
- Described as roughly 1.9 percent
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.9%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
First Page Sage
Primary
Tier B
https://digitalshaping.com/what-is-a-marketing-funnel-leaking-money/ ↗
Source Article
What Is a Marketing Funnel? (And Where Yours Leaks) - Digital Shaping
- Home
- What Is a Marketing Funnel? (And Where Yours Leaks)
What Is a Marketing Funnel? (And Where Yours Leaks)
A marketing funnel is the path a stranger takes from first hearing about your business to becoming a paying customer. It’s usually mapped across three stages: awareness, consideration, an…
Original Research
First Page Sage
· Original study ↗
Methodology
Median across 24 B2B industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B industries: 1.9% visitor to lead conversion rate. Source: First Page Sage (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-visitor-to-lead-conversion-1-9pct
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<blockquote cite="https://lighthousedata.io/data/b2b-visitor-to-lead-conversion-1-9pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.9%</strong> -- visitor to lead conversion rate for B2B industries<br><small>Source: First Page Sage (2026) · <a href="https://lighthousedata.io/data/b2b-visitor-to-lead-conversion-1-9pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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