B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
1.1%
1.1% -- visitor to lead conversion rate for B2B SaaS (general software) (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.1%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
First Page Sage
Primary
Tier B
https://www.vaphers.com/blogs/b2b-saas-marketing-funnel ↗
Source Article
How to Build a B2B SaaS Marketing Funnel That Actually Converts?
Let’s face it. Most B2B SaaS teams are doing marketing backward. They jump straight into channels, launching LinkedIn ads, churning out SEO content, and running webinars, before they have a real strategy. They hope something sticks.
The problem isn’t the effort. It’s that none of this activity sits …
Also cited by
2026-09-29
Original Research
First Page Sage
· Original study ↗
Methodology
Cited from First Page Sage benchmarks for general B2B SaaS websites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B SaaS (general software): 1.1% visitor to lead conversion rate. Source: First Page Sage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-visitor-to-lead-conversion-1-1pct
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-visitor-to-lead-conversion-1-1pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.1%</strong> -- visitor to lead conversion rate for B2B SaaS (general software)<br><small>Source: First Page Sage (2025) · <a href="https://lighthousedata.io/data/b2b-saas-visitor-to-lead-conversion-1-1pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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