B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
1.08%
1.08% -- email unsubscribe rate for B2B (non-retail) sector (2025)
The B2B (non-retail) sector has an average email unsubscribe rate of 1.08%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.08%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
savio.agency
Primary
Tier C
https://www.savio.agency/blogs/deliverability-masterclass ↗
Source Article
Deliverability Masterclass
Deliverability Masterclass
Why Deliverability Is Important
Imagine sending tons of emails, and they just don't reach the inbox, or worse, get lost in the spam folder. This is an eCommerce store nightmare, right?
Email deliverability, quite simply, helps you measure how many of your emails land in yo…
Original Research
savio.agency
· Original study ↗
Methodology
Industry benchmark cited by agency blog; original source not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B (non-retail) sector: 1.08% email unsubscribe rate. Source: savio.agency (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-unsubscribe-rate
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<blockquote cite="https://lighthousedata.io/data/b2b-unsubscribe-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.08%</strong> -- email unsubscribe rate for B2B (non-retail) sector<br><small>Source: savio.agency (2025) · <a href="https://lighthousedata.io/data/b2b-unsubscribe-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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