B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

85%

85% -- social media marketing usage rate for B2B companies on Twitter (2013)

Name: Social Media Marketing Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2013 · B2B Marketing

85% of B2B companies surveyed reported marketing through Twitter.

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Attribution: B2B Marketing View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

85%

Unit

Percentage

Data Vintage

2013

Entity

B2B companies on Twitter

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

B2B Marketing Primary Tier B

https://www.statussocial.co.uk/b2bsocialmedia/ ↗

Confidence: 53/100 Vintage: 2013 Channel: Deep Crawl

Source Article

Twitter is favourite social network for B2Bs.

Twitter is the most popular social network for B2B (business-to-business) companies but most describe their social media strategy as “ad hoc”, according to a new survey. B2B Marketing’s 2013 Social Media Benchmarking Report found that just a third of businesses describe their attempts at marketing t…

Original Research

B2B Marketing · Original study ↗

Methodology

B2B Marketing 2013 Social Media Benchmarking Report survey

Methodology documented

Segmentation

IndustryB2B RegionEMEA RoleAll marketers Channelsocial

Cite this stat

Plain Text

B2B companies on Twitter: 85% social media marketing usage rate. Source: B2B Marketing (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-twitter-marketing-usage-2013

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<blockquote cite="https://lighthousedata.io/data/b2b-twitter-marketing-usage-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- social media marketing usage rate for B2B companies on Twitter<br><small>Source: B2B Marketing (2013) · <a href="https://lighthousedata.io/data/b2b-twitter-marketing-usage-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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