B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
81%
81% -- social media marketing usage rate for US small businesses (2011-11)
81% of small businesses reported using social media to market their businesses in November 2011.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2011-11
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Constant Contact
Primary
Tier B
https://www.designwise.net/twitter-business-pages-coming/ ↗
Source Article
Twitter is unveiling new design features that will include brand pages for supporting advertisers.
Everyone has been wondering how Twitter will begin to monetize its traffic volume. Promoted Tweets, Promoted Trends and Promoted Accounts are already a part of the Twitter business model. A promoted Tw…
Original Research
Constant Contact
· Original study ↗
Methodology
Constant Contact survey of small businesses, November 2011 report; up from 73% in spring 2011
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US small businesses: 81% social media marketing usage rate. Source: Constant Contact (2011-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-social-media-marketing-usage-2011
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<blockquote cite="https://lighthousedata.io/data/small-business-social-media-marketing-usage-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- social media marketing usage rate for US small businesses<br><small>Source: Constant Contact (2011-11) · <a href="https://lighthousedata.io/data/small-business-social-media-marketing-usage-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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