B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$3
$3 -- average cost per click for B2B search ads (Google Search) (2025)
B2B search ads often exceed $3.00 in cost per click (CPC).
- stated as 'often exceed $3.00 in cost per click'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream
Primary
Tier B
https://www.interteammarketing.com/blog/definitive-guide-to-b2b-targeting-with-display-ads ↗
Source Article
B2B Targeting Strategies for Google Display Ads
Guide to B2B Targeting in the Google Display Network
If you're a B2B marketer trying to get in front of decision-makers across the web, the Google Display Network (GDN) offers unmatched reach with access to 2M+ sites and 2.5B monthly users. But reach alone isn’t enough.
The real challenge? Making su…
Also cited by
2026-09-19
Original Research
WordStream
· Original study ↗
Methodology
Stated as 'often exceed $3.00 in cost per click' for B2B search ads
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B search ads (Google Search): $3 average cost per click. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-search-ads-cpc-300
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-search-ads-cpc-300" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3</strong> -- average cost per click for B2B search ads (Google Search)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/b2b-search-ads-cpc-300" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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