B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

1 -- cac payback period for B2B SaaS customer (2023)

Name: Cac Payback Period Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-06

2023 · upGrowth

In an example funnel calculation, a CAC of ₹1,562.50 with ₹2,000 monthly revenue yields a CAC payback period of 0.78 months.

Illustrative example calculation

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Attribution: upGrowth View source

Lighthouse Research Team

Last verified: 2026-07-06 · How we verify data →

Source verified Evidence graded

Value

Unit

Duration Months

Data Vintage

2023

Entity

B2B SaaS customer

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

upGrowth Primary Tier A

https://upgrowth.in/gtm-funnel-design-conversion-optimization-india/ ↗

Confidence: 64/100 Vintage: 2023 Channel: Common Crawl

Source Article

GTM Funnel Design: Build High-Converting Customer Acquisition | upGrowth

Most startups fail not from lack of traffic but from inefficient funnel design. Optimizing stages in isolation wastes spend, drives vanity metrics, and hides where prospects drop off. In India, longer consideration cycles and relationship-driven buying make this even harder. Successful GTM funnels r…

Original Research

upGrowth · Original study ↗

Methodology

Example CAC payback period for a B2B SaaS customer

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

B2B SaaS customer: 1 cac payback period. Source: upGrowth (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-cac_payback_period

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<blockquote cite="https://lighthousedata.io/data/b2b-saas-cac_payback_period" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1</strong> -- cac payback period for B2B SaaS customer<br><small>Source: upGrowth (2023) · <a href="https://lighthousedata.io/data/b2b-saas-cac_payback_period" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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