B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6 -- cac payback period for B2B SaaS company (2023)

Name: Cac Payback Period Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-07

2023 · Phoenix Strategy Group

An illustrative B2B SaaS company achieved a CAC payback period of approximately 5.8 months based on $1.2M S&M spend, $275k net new MRR, and 75% gross margin.

Hypothetical illustrative example

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Attribution: Phoenix Strategy Group View source

Lighthouse Research Team

Last verified: 2026-07-07 · How we verify data →

Source verified Evidence graded

Value

Unit

Duration Months

Data Vintage

2023

Entity

B2B SaaS company

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

62/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Phoenix Strategy Group Primary Tier A

https://www.phoenixstrategy.group/blog/building-cac-payback-dashboard-step-by-step-guide ↗

Confidence: 64/100 Vintage: 2023 Channel: Common Crawl

Source Article

Building a CAC Payback Dashboard: Step-by-Step Guide - Phoenix Strategy Group

Building a CAC Payback Dashboard: Step-by-Step Guide Want to understand how quickly your SaaS business recovers customer acquisition costs? A CAC payback dashboard is the tool you need. It measures the months it takes for gross profit from a customer to offset the cost of acquiring them. This metric…

Original Research

Phoenix Strategy Group · Original study ↗

Methodology

Example of a B2B SaaS company achieving a CAC payback period.

Methodology documented

Segmentation

Channelcommon_crawl

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Plain Text

B2B SaaS company: 6 cac payback period. Source: Phoenix Strategy Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-cac-payback-example

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<blockquote cite="https://lighthousedata.io/data/b2b-saas-cac-payback-example" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6</strong> -- cac payback period for B2B SaaS company<br><small>Source: Phoenix Strategy Group (2023) · <a href="https://lighthousedata.io/data/b2b-saas-cac-payback-example" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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