B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
13
13 -- content consumption for B2B prospects (2023)
A B2B prospect will consume an average of 13 pieces of content before making a buying decision.
- average
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13
Unit
Count
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
0
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
FocusVision
Primary
Tier A
https://www.studioid.com/springboard/pov/what-is-brand-to-demand-marketing/ ↗
Source Article
What is Brand-to-Demand Marketing?
Brand to demand — a relatively new phrase based on timeless marketing principles — is the only marketing worth doing. Here’s why.
Brand or demand marketing? Let’s put the debate to bed once and for all.
Because the point of sale, that ‘final click,’ is not an isolated event, or a stroke of luck.
A c…
Original Research
FocusVision
· Original study ↗
Methodology
FocusVision report
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B prospects: 13 content consumption. Source: FocusVision (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-prospect-content-consumption
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<blockquote cite="https://lighthousedata.io/data/b2b-prospect-content-consumption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13</strong> -- content consumption for B2B prospects<br><small>Source: FocusVision (2023) · <a href="https://lighthousedata.io/data/b2b-prospect-content-consumption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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