B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

17 -- content consumption for B2B executive buyers (2019)

Name: Content Consumption Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-23

2019 · Sirius Decisions

The average B2B executive buyer consumes 17 pieces of content over the course of the sales cycle.

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Attribution: Sirius Decisions View source

Lighthouse Research Team

Last verified: 2026-06-23 · How we verify data →

Source verified Evidence graded

Value

Unit

Count

Data Vintage

2019

Entity

B2B executive buyers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Sirius Decisions Primary Tier A

https://contently.com/2019/05/13/ask-a-content-strategist-sales-enablement-drive-content-marketing-r… ↗

Confidence: 44/100 Vintage: 2019 Channel: Cc Extraction

Source Article

Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI? - Contently

Ask a Content Strategist: How Can Sales Enablement Drive Content Marketing ROI? Shadow your sellers. Learn how they work. Naturally, you'll start to see a lot of opportunities to help them out. Are there any new ways to drive content marketing ROI we should be thinking about? -Sara, New York This qu…

Original Research

Sirius Decisions · Original study ↗

Methodology

Sirius Decisions study

Methodology documented

Segmentation

Channelrss_feed

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Plain Text

B2B executive buyers: 17 content consumption. Source: Sirius Decisions (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-executive-buyer-content-consumption

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<blockquote cite="https://lighthousedata.io/data/b2b-executive-buyer-content-consumption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17</strong> -- content consumption for B2B executive buyers<br><small>Source: Sirius Decisions (2019) · <a href="https://lighthousedata.io/data/b2b-executive-buyer-content-consumption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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