B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
4%
4% -- email click through rate for Email CTR (2026)
B2B email click-through rate (CTR) benchmark sits around 4.0%.
- Opens unreliable post-Apple MPP
- Benchmark reflects pre-2024 baselines
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
prospeo.io
Primary
Tier A
https://prospeo.io/s/b2b-marketing-kpis ↗
Source Article
B2B Marketing KPIs: 7 Metrics That Matter in 2026
B2B Marketing KPIs: The Only Metrics Your CEO Actually Cares About
You just walked out of a board meeting where the CMO presented a 24-metric dashboard. The CEO asked one question: "How much pipeline did marketing create last quarter?" Silence. Twenty-four KPIs on screen, and not one answered the on…
Original Research
prospeo.io
· Original study ↗
Methodology
Opens unreliable post-Apple MPP
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Email CTR: 4% email click through rate. Source: prospeo.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketing-email-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-marketing-email-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- email click through rate for Email CTR<br><small>Source: prospeo.io (2026) · <a href="https://lighthousedata.io/data/b2b-marketing-email-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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