B
Evidence Grade B
Use with Hedging
Aging
66%
66% — budget increase expectation for North America (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,577
Study Type
Survey
Geography
North America
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
70
Methodology
50
Freshness
60
Sources (4)
artios.io
Primary
Tier B
https://artios.io/b2b-marketing-statistics/ ↗
Also cited by
2026-03-09
2026-02-16
2026-02-17
Original Research
LinkedIn and Ipsos
· Original study ↗
Segmentation
Industrygeneral
RegionNorth America
RoleAll marketers
Cite this stat
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Plain Text
North America: 66% budget increase expectation. Source: artios.io (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-marketing-budget-increase-north-america-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-budget-increase-north-america-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> — budget increase expectation for North America<br><small>Source: artios.io (2024) · <a href="https://lighthousedata.io/data/b2b-marketing-budget-increase-north-america-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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