C
Evidence Grade C
Use with Hedging
Current
72.2%
72.2% — budget increase expectation for Influencer Marketing Budgets (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
72.2%
Unit
Percentage
Data Vintage
2026
Entity
Study Type
Unknown
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
50
Freshness
95
Sources (5)
influencermarketinghub.com
Primary
Tier B
https://influencermarketinghub.com/influencer-marketing-benchmark-report/ ↗
Source Article
Influencer marketing has crossed a line.
At this year’s Super Bowl, Salesforce set its eyes on one of the world's biggest creators, MrBeast.
In the teaser released ahead of the game, MrBeast walks into Salesforce’s offices, pitches the marketing team on an idea we don’t hear, and gets approval to “d…
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Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
Influencer Marketing Budgets: 72.2% budget increase expectation. Source: influencermarketinghub.com (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/budget-increase-expectation-influencer-marketing-budgets-2026
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<blockquote cite="https://lighthousedata.io/data/budget-increase-expectation-influencer-marketing-budgets-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.2%</strong> — budget increase expectation for Influencer Marketing Budgets<br><small>Source: influencermarketinghub.com (2026) · <a href="https://lighthousedata.io/data/budget-increase-expectation-influencer-marketing-budgets-2026" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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