B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
31%
31% -- marketers expecting budget increase for B2B marketers (2024)
31% of surveyed B2B marketing leaders expect a budget increase in 2024.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
425
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Anteriad
Primary
Tier B
https://marketerjolt.beehiiv.com/p/b2b-buyers-top-channels-revealed-1aa8 ↗
Source Article
👀 B2B Buyers' Top Channels Revealed
- Marketer Jolt
- Posts
- 👀 B2B Buyers' Top Channels Revealed
👀 B2B Buyers' Top Channels Revealed
B2B marketing news, strategies, resources and more
⚡️ B2B Marketing | News, Strategies, Resources
Happy Monday! There are rumors that OpenAI plans to launch a Google search competitor today. If true, th…
Original Research
Anteriad
· Original study ↗
Methodology
Anteriad survey of over 425 marketing leaders on 2024 B2B marketing outlook
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B marketers: 31% marketers expecting budget increase. Source: Anteriad (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-marketers-budget-increase-2024
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<blockquote cite="https://lighthousedata.io/data/b2b-marketers-budget-increase-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- marketers expecting budget increase for B2B marketers<br><small>Source: Anteriad (2024) · <a href="https://lighthousedata.io/data/b2b-marketers-budget-increase-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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