B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
91%
91% -- content marketing adoption rate for B2B-focused internet business models (2018)
In 2018, 91% of B2B-focused internet business models used content marketing.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
91%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Uberflip
Primary
Tier C
https://www.advidera.com/blog/b2b-content-marketing/ ↗
Source Article
So schaffen Sie exzellente Inhalte im B2B Content
Original Research
Uberflip
· Original study ↗
Methodology
Cited via Advidera blog from Uberflip 2018 infographic
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B-focused internet business models: 91% content marketing adoption rate. Source: Uberflip (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-internet-businesses-content-marketing
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<blockquote cite="https://lighthousedata.io/data/b2b-internet-businesses-content-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>91%</strong> -- content marketing adoption rate for B2B-focused internet business models<br><small>Source: Uberflip (2018) · <a href="https://lighthousedata.io/data/b2b-internet-businesses-content-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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