B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.8%
1.8% -- lead conversion rate for B2B e-commerce (2026)
The lead conversion rate for B2B e-commerce is 1.8%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
rebusadvertising.com
Primary
Tier C
https://rebusadvertising.com/blogs/lead-generation-for-professional-services/ ↗
Source Article
Lead Generation for Professional Services Firms
Lead Generation for Professional Services Firms
Let's be real for a second. If you're still relying on aggressive cold calls and generic email blasts to drum up business, you're probably feeling the burn. It's not you; it's the playbook. The truth is, lead generation for professional services isn't …
Original Research
rebusadvertising.com
· Original study ↗
Methodology
Cited industry benchmark, secondary source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B e-commerce: 1.8% lead conversion rate. Source: rebusadvertising.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-ecommerce-lead-conversion-1-8
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<blockquote cite="https://lighthousedata.io/data/b2b-ecommerce-lead-conversion-1-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- lead conversion rate for B2B e-commerce<br><small>Source: rebusadvertising.com (2026) · <a href="https://lighthousedata.io/data/b2b-ecommerce-lead-conversion-1-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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