B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
20%
20% -- close rate uplift for B2B companies with digitized sales operations (2024)
B2B companies that have digitized their sales operations achieve 20% to 30% higher close rates than those relying on manual processes.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
McKinsey & Company
Primary
Tier C
https://vezert.com/blog/ecommerce-portal-guide ↗
Source Article
Ecommerce Portal Development: Customer and Dealer Portals
On This Page
- What Is an Ecommerce Portal?
- What Is the Difference Between a Customer, Dealer and Distributor Portal?
- What Features Does a High-Performance Ecommerce Portal Need?
- Custom Development vs. Off-the-Shelf: Which Is Right for You?
- How Is an Ecommerce Portal Built? The 4-Phase Roadm…
Original Research
McKinsey & Company
· Original study ↗
Methodology
Range 20-30%, midpoint used; cited from McKinsey & Company
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies with digitized sales operations: 20% close rate uplift. Source: McKinsey & Company (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-digitized-sales-close-rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-digitized-sales-close-rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- close rate uplift for B2B companies with digitized sales operations<br><small>Source: McKinsey & Company (2024) · <a href="https://lighthousedata.io/data/b2b-digitized-sales-close-rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.