B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- conversion rate increase for B2B companies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Happierleads
Primary
Tier B
https://happierleads.com/blog/transforming-b2b-marketing-intent-data-automation ↗
Source Article
Transforming B2B Marketing: The Power of Intent Data Automation
Transforming B2B Marketing: The Power of Intent Data Automation
In today's competitive landscape, understanding your audience's intentions can drastically change how you approach marketing. Intent data provides insights into the behaviors and preferences of potential customers, allowing you to tailo…
Also cited by
hostinger.com
https://www.hostinger.com/
2026-08-18
forbes.com
https://www.forbes.com/
2026-08-18
electroiq.com
https://electroiq.com/
2026-08-18
Original Research
Happierleads
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B companies: 20% conversion rate increase. Source: Happierleads (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-conversion-rate-increase
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<blockquote cite="https://lighthousedata.io/data/b2b-conversion-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- conversion rate increase for B2B companies<br><small>Source: Happierleads (2026) · <a href="https://lighthousedata.io/data/b2b-conversion-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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