B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- content marketing adoption rate for B2B organizations (2015)
88% of B2B respondents stated that their organization used content marketing in 2015.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Content Marketing Institute
Primary
Tier C
https://acsmediakit.org/blog/5-trends-that-mattered-to-science-marketers-in-2015/ ↗
Source Article
5 Trends that Mattered to Science Marketers in 2015 | C&EN Media Group
Science marketing moved forward in leaps and bounds in 2015, as companies embraced new strategies and technologies to deliver personalized value to potential buyers.
With increased sophistication on the way in 2016, we take a look at five of the most important marketing trends that science marketers…
Original Research
Content Marketing Institute
· Original study ↗
Methodology
Annual report by Content Marketing Institute (CMI)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B organizations: 88% content marketing adoption rate. Source: Content Marketing Institute (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-content-marketing-adoption-2015
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<blockquote cite="https://lighthousedata.io/data/b2b-content-marketing-adoption-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- content marketing adoption rate for B2B organizations<br><small>Source: Content Marketing Institute (2015) · <a href="https://lighthousedata.io/data/b2b-content-marketing-adoption-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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