B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
77%
77% -- ai usage rate for B2B buying processes (2025)
77% of all B2B buying processes used AI in some form in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
64
Source
Dentsu
Primary
Tier A
https://icenineonline.com/blog/for-b2b-companies-your-website-is-your-most-important-ai-era-asset-he… ↗
Source Article
AI is Changing B2B Buying. This Data Shows Why Your Website Has Never Mattered More. | Ice Nine Online
Imagine a potential client who’s looking for a new vendor and hears about your company from a colleague at a conference. Or they ask ChatGPT to recommend a company. Or they see your name pop up in a LinkedIn thread. What happens next? Almost without exception, they go directly to your website.
That …
Original Research
Dentsu
· Original study ↗
Methodology
Dentsu B2B Digital Commerce Report 2025
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B buying processes: 77% ai usage rate. Source: Dentsu (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-process-ai-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-buying-process-ai-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- ai usage rate for B2B buying processes<br><small>Source: Dentsu (2025) · <a href="https://lighthousedata.io/data/b2b-buying-process-ai-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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