B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
17%
17% -- share of buying time spent with suppliers for B2B buying centers (2024)
B2B buying centers spend 17% of their time in the buying process in contact with suppliers.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.magnolia-cms.com/blog/what-is-the-benefit-of-content-marketing-in-b2b-ecommerce.html ↗
Source Article
- May 9, 2024
- --
What Is the Benefit of Content Marketing in B2B Ecommerce?
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Experience Magnolia's key features firsthand in an interactive product tour.
Take a tour nowB2B content marketing is the process of using content to broaden a brand’s visibility and reach, in …
Original Research
Gartner
· Original study ↗
Methodology
Cited from Gartner's 'New B2B Buying Journey' research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buying centers: 17% share of buying time spent with suppliers. Source: Gartner (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buying-center-supplier-contact-time-gartner
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<blockquote cite="https://lighthousedata.io/data/b2b-buying-center-supplier-contact-time-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of buying time spent with suppliers for B2B buying centers<br><small>Source: Gartner (2024) · <a href="https://lighthousedata.io/data/b2b-buying-center-supplier-contact-time-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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