B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17%
17% -- share of purchase time meeting suppliers for B2B buyers (2025)
B2B buyers spend roughly 17% of their total purchase time meeting with potential suppliers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2025
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Gartner
Primary
Tier B
https://www.datamagnet.co/post/signal-based-lead-scoring-model-from-scratch/ ↗
Source Article
How to Build a Signal-Based Lead Scoring Model From Scratch
Disclosure: Datamagnet publishes this article. Product capabilities described below are based on public documentation, retrieved 2026-07-21.
How to Build a Signal-Based Lead Scoring Model From Scratch
Your CRM says a lead is "hot" because they downloaded a whitepaper eight months ago. Meanwhile, the…
Original Research
Gartner
· Original study ↗
Methodology
Gartner research on the modern B2B buying journey, cited via Demand Gen Report
Methodology documented
Segmentation
IndustryB2B
RegionNorth America
RoleAll marketers
Cite this stat
Plain Text
B2B buyers: 17% share of purchase time meeting suppliers. Source: Gartner (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-time-with-suppliers-gartner
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-time-with-suppliers-gartner" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- share of purchase time meeting suppliers for B2B buyers<br><small>Source: Gartner (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-time-with-suppliers-gartner" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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