B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
68%
68% -- online purchase rate for B2B buyers (2016)
68% of B2B buyers make purchases online
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
apruve.com
Primary
Tier C
https://apruve.com/uncategorized/7-reasons-not-to-launch-your-b2b-ecommerce-site-yet/ ↗
Source Article
7 Reasons Not to Launch Your B2B Ecommerce Site (Yet!)
Original Research
apruve.com
· Original study ↗
Methodology
Cited without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 68% online purchase rate. Source: apruve.com (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-purchasing-online-68
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<blockquote cite="https://lighthousedata.io/data/b2b-buyers-purchasing-online-68" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- online purchase rate for B2B buyers<br><small>Source: apruve.com (2016) · <a href="https://lighthousedata.io/data/b2b-buyers-purchasing-online-68" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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