B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
80%
80% -- share of b2b buyers preferring email contact for B2B buyers (2025)
80% of B2B buyers prefer to be contacted by email.
Lighthouse Research Team
Last verified:
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Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Source Article
20 Must Try B2B Lead Generation Strategies in 2025 - Growth Folks
Did you know that more than a third of B2B businesses struggle with finding high-quality leads?
According to a report by Ruler Analytics, 37% of businesses find generating quality leads as their biggest challenge.
However, just because other businesses are struggling does not mean that you have to a…
Methodology
No original study named in article
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 77% | |
| 2025 (current) | 80% | +3.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2B buyers: 80% share of b2b buyers preferring email contact. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-buyers-prefer-email-contact
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-buyers-prefer-email-contact" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of b2b buyers preferring email contact for B2B buyers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/b2b-buyers-prefer-email-contact" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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