B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
67%
67% -- lead generation increase for B2B companies that blog (2015)
B2B companies that blog generate 67% more leads each month compared to those without a blog.
- Secondary citation of a HubSpot report with no original survey date or methodology provided
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2015
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://wsionlinebusiness.co.za/why-is-content-so-important/ ↗
Source Article
Why is Content so Important? | WSI Digital
As far as the words on your website go, content marketing can make all the difference between a great site and a downright terrible site. You may not think that content matters to that extreme, but in reality, it matters plenty.
If you had to stop for a moment and think about how a typical person in…
Original Research
HubSpot
· Original study ↗
Methodology
Citing HubSpot publishing platform report; original survey methodology not stated on page
Methodology documented
Segmentation
IndustryB2B
RegionEMEA
RoleContent Marketer
Channelcontent
Cite this stat
Plain Text
B2B companies that blog: 67% lead generation increase. Source: HubSpot (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-blog-leads-67-percent
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<blockquote cite="https://lighthousedata.io/data/b2b-blog-leads-67-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- lead generation increase for B2B companies that blog<br><small>Source: HubSpot (2015) · <a href="https://lighthousedata.io/data/b2b-blog-leads-67-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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