B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
11.45%
11.45% -- website conversion rate for top 10% of websites (2019)
The top 10% of websites across all industries have a conversion rate of 11.45%.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
11.45%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
60
Independence
30
Methodology
30
Freshness
95
Sources (3)
Ugi Djuric
Primary
Tier C
https://learn.g2.com/case-study/ways-to-improve-website-conversion-rate ↗
Source Article
5 Actionable Ways to Improve Your Website Conversion Rate
November 8, 2019
by Ugi Djuric / November 8, 2019
Website conversion rate can be a huge pain to a lot of founders and SaaS companies.
For all industries, on average, the website conversion rate is around 2.35%, while the top 10% of websites have a conversion rate of 11.45%. A vast majority of websit…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
triplewhale.com
https://www.triplewhale.com/
2026-08-16
Original Research
Ugi Djuric
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
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top 10% of websites: 11.45% website conversion rate. Source: Ugi Djuric (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg_website_conversion_rate_top_10_percent
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<blockquote cite="https://lighthousedata.io/data/avg_website_conversion_rate_top_10_percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11.45%</strong> -- website conversion rate for top 10% of websites<br><small>Source: Ugi Djuric (2019) · <a href="https://lighthousedata.io/data/avg_website_conversion_rate_top_10_percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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