C
Evidence Grade C
Graded
under review
Use with Hedging
Current
9.7%
9.7% -- average landing page conversion rate for landing pages across all industries (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WordStream
Primary
Tier C
https://startupvortex.com/landing-page-statistics/ ↗
Source Article
30+ Landing Page Statistics, Fact & Trends 2026
Landing pages are one of the cornerstones of digital marketing.
Any online marketer will tell you that increasing conversions on the landing pages is a primary goal of Digital Marketing. That’s why it’s important to understand the current best practices and how you can improve your own landing page …
Also cited by
App Launch Partners
https://applaunchpartners.com/landing-page-myths-5-conversion-blunders-in-2026/
2026-10-01
Original Research
WordStream
· Original study ↗
Methodology
Citing WordStream
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
landing pages across all industries: 9.7% average landing page conversion rate. Source: WordStream (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/avg-landing-page-conversion-9-7pct
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<blockquote cite="https://lighthousedata.io/data/avg-landing-page-conversion-9-7pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.7%</strong> -- average landing page conversion rate for landing pages across all industries<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/avg-landing-page-conversion-9-7pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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